{"id":791,"date":"2020-12-30T10:41:48","date_gmt":"2020-12-30T09:41:48","guid":{"rendered":"https:\/\/differenceinaddition.org\/communication\/"},"modified":"2021-02-02T15:05:45","modified_gmt":"2021-02-02T14:05:45","slug":"communication","status":"publish","type":"page","link":"https:\/\/differenceinaddition.org\/en\/communication\/","title":{"rendered":"COMMUNICATION"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row full_width=&#8221;stretch_row&#8221; bg_type=&#8221;image&#8221; parallax_style=&#8221;vcpb-vz-jquery&#8221; bg_image_new=&#8221;id^269|url^https:\/\/differenceinaddition.org\/wp-content\/uploads\/2020\/06\/HEADER_1920x1080px_0009_COMUNICAZIONE.png|caption^null|alt^comunicazione|title^comunicazione|description^null&#8221; bg_image_repeat=&#8221;no-repeat&#8221; bg_override=&#8221;full&#8221; disable_on_mobile_img_parallax=&#8221;disable_on_mobile_img_parallax_value&#8221; enable_parallax=&#8221;true&#8221; enable_bottom_separator=&#8221;true&#8221; bottom_separator_style=&#8221;blob-center&#8221; bottom_separator_color=&#8221;#ffffff&#8221; css=&#8221;.vc_custom_1593527746031{padding-top: 300px !important;padding-bottom: 100px !important;}&#8221;][vc_column][vc_row_inner][vc_column_inner offset=&#8221;vc_hidden-lg vc_hidden-md&#8221;][vc_custom_heading text=&#8221;COMMUNICATION&#8221; font_container=&#8221;tag:h2|font_size:30|text_align:center|color:%23ffffff|line_height:1.2&#8243; use_theme_fonts=&#8221;yes&#8221; css_animation=&#8221;fadeInLeft&#8221;][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner offset=&#8221;vc_hidden-sm vc_hidden-xs&#8221;][vc_custom_heading text=&#8221;COMMUNICATION&#8221; font_container=&#8221;tag:h2|font_size:55|text_align:center|color:%23ffffff|line_height:1.2&#8243; use_theme_fonts=&#8221;yes&#8221; css_animation=&#8221;fadeInLeft&#8221;][\/vc_column_inner][\/vc_row_inner][vc_empty_space][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; enable_first_overlay=&#8221;true&#8221; first_overlay_opacity=&#8221;100&#8243; first_background_type=&#8221;image&#8221; first_background_image=&#8221;175&#8243; first_background_position=&#8221;top-right&#8221; first_background_image_size=&#8221;medium&#8221; css=&#8221;.vc_custom_1593529149835{padding-top: 150px !important;padding-bottom: 150px !important;}&#8221;][vc_column][vc_custom_heading text=&#8221;Promotion of the corporate representation&#8221; font_container=&#8221;tag:h2|font_size:40|text_align:center|color:%23ca4f24|line_height:1.2&#8243; use_theme_fonts=&#8221;yes&#8221;][vc_separator color=&#8221;custom&#8221; border_width=&#8221;3&#8243; el_width=&#8221;10&#8243; accent_color=&#8221;#DB8F1B&#8221;]<div id=\"mpc_textblock-206aafa7561db73\" class=\"mpc-textblock mpc-init mpc-typography--preset_1 \"><p class=\"p1\">DNA can fully promote <strong>the image of a company<\/strong> participating in the project and invest in the management of diversity. <strong>Describing and promoting corporate diversity management<\/strong> is not only a process that increases the visibility and reputation of the company (also positioning it in an area of clear social responsibility), but it also has a positive impact on other companies of the same sector or other. Indeed, it becomes a best practice that can initiate a virtuous process of greater dissemination of inclusive business models.<\/p>\n<\/div>[vc_empty_space][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; bg_type=&#8221;image&#8221; parallax_style=&#8221;vcpb-vz-jquery&#8221; bg_image_new=&#8221;id^270|url^https:\/\/differenceinaddition.org\/wp-content\/uploads\/2020\/06\/HEADER_1920x1080px_PAGINE-INTERNE_0000_distinguersi-con-dna.png|caption^null|alt^distinguersi con DNA|title^distinguersi con DNA|description^null&#8221; bg_image_repeat=&#8221;no-repeat&#8221; bg_override=&#8221;full&#8221; enable_parallax=&#8221;true&#8221; enable_bottom_separator=&#8221;true&#8221; bottom_separator_style=&#8221;circle-left&#8221; bottom_separator_color=&#8221;#ffffff&#8221; css=&#8221;.vc_custom_1593533445700{padding-top: 100px !important;padding-bottom: 200px !important;}&#8221;][vc_column][vc_custom_heading text=&#8221;Image and substance: stand out with DNA &#8221; font_container=&#8221;tag:h2|font_size:40|text_align:center|color:%23ffffff|line_height:1.2&#8243; use_theme_fonts=&#8221;yes&#8221;][vc_separator color=&#8221;custom&#8221; border_width=&#8221;3&#8243; el_width=&#8221;10&#8243; accent_color=&#8221;#DB8F1B&#8221;][vc_empty_space]<div id=\"mpc_textblock-186aafa7561dbf5\" class=\"mpc-textblock mpc-init mpc-typography--preset_1 \"><p class=\"p1\">Joining DNA means investing in the management of diversity, supporting and promoting diversity management inside and outside your organization through shared resources and customized solutions. With DNA consultancy, corporate and social responsibility expands its reach and finds new resources and new allies. The ideas generated and the best practices implemented become a further driving force for the authority and reputation of the organization in its ability to create a welcoming environment for talent and for the creation of innovation. Inclusive business and organizational models are those that propagate, influence each other and bring greater social impact and value to the business of those who adopt them.<\/p>\n<\/div>[\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; remove_padding=&#8221;no-padding-vc-row&#8221; css=&#8221;.vc_custom_1593514936929{padding-top: 100px !important;}&#8221;][vc_column][vc_custom_heading text=&#8221;Communication consultancy &#8221; font_container=&#8221;tag:h2|font_size:40|text_align:center|color:%23ca4f24|line_height:1.2&#8243; use_theme_fonts=&#8221;yes&#8221;][vc_separator color=&#8221;custom&#8221; border_width=&#8221;3&#8243; el_width=&#8221;10&#8243; accent_color=&#8221;#DB8F1B&#8221;]<div id=\"mpc_textblock-676aafa7561dc35\" class=\"mpc-textblock mpc-init mpc-typography--preset_1 \"><p class=\"p1\">DNA supports Communication and Reputation for the Diversity &amp; Inclusion strategies and activities of the partners. Here are the tools we make available to organizations:<\/p>\n<\/div>[vc_empty_space][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; gap=&#8221;30&#8243; equal_height=&#8221;yes&#8221; remove_padding=&#8221;no-padding-vc-row&#8221; enable_first_overlay=&#8221;true&#8221; first_overlay_opacity=&#8221;100&#8243; first_background_type=&#8221;image&#8221; first_background_image=&#8221;175&#8243; first_background_position=&#8221;top-right&#8221; first_background_image_size=&#8221;medium&#8221; css=&#8221;.vc_custom_1593528999795{padding-bottom: 150px !important;}&#8221;][vc_column width=&#8221;1\/2&#8243;]<div data-id=\"mpc_flipbox-516aafa7561dc80\" class=\"mpc-flipbox mpc-init mpc-flipbox--flip-top \"  data-primary-side=\"none\"><div class=\"mpc-flipbox__content\" data-front-align=\"middle-center\" data-back-align=\"middle-center\"><div class=\"mpc-flipbox__front\"><div class=\"mpc-flipbox__wrapper\"><div class=\"mpc-flipbox-side\"><div class=\"mpc-flipbox-side__content\"><div data-id=\"mpc_icon-686aafa7561e0cf\" class=\"mpc-icon mpc-init mpc-transition mpc-effect-none mpc-icon--image tastoalcentro\"><div class=\"mpc-icon-wrap\"><i class=\"mpc-icon-part mpc-regular mpc-transition \"><img loading=\"lazy\" decoding=\"async\" width=\"100\" height=\"100\" src=\"https:\/\/differenceinaddition.org\/wp-content\/uploads\/2020\/06\/COMUNICAZIONE.gif\" class=\"attachment-full\" alt=\"COMMUNICATION\" title=\"COMMUNICATION\" \/><\/i><\/div><\/div>[vc_custom_heading text=&#8221;COMMUNICATION&#8221; font_container=&#8221;tag:p|font_size:25|text_align:center|color:%23ca4f24|line_height:1.2&#8243; google_fonts=&#8221;font_family:Righteous%3Aregular|font_style:400%20regular%3A400%3Anormal&#8221;]<\/div><\/div><\/div><\/div><div class=\"mpc-flipbox__back mpc-container\"><div class=\"mpc-flipbox__wrapper\"><div class=\"mpc-flipbox-side\"><div class=\"mpc-flipbox-side__content\">[vc_column_text]<\/p>\n<p style=\"text-align: left;\"><span style=\"color: #ffffff;\"><strong>&#8211; Communication plans <\/strong> to promote the company through the values it puts into practice <\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"color: #ffffff;\"><strong> &#8211; Dedicated social channels <\/strong> through which members will be able to circulate valuable and existential messages close to the organization and promote individual stories and best practices <\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"color: #ffffff;\"><strong> &#8211; Media mobilisation<\/strong> to promote the project&#8217;s activities and innovations through partner companies, coherently embedded within public debate on the issues of competence<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"color: #ffffff;\"><strong> &#8211; Content Creation<\/strong> to attract interest through figures considered as influencers in the sector<\/span><\/p>\n<p>[\/vc_column_text]<\/div><\/div><\/div><\/div><\/div><\/div>[\/vc_column][vc_column width=&#8221;1\/2&#8243;]<div data-id=\"mpc_flipbox-166aafa7561e14d\" class=\"mpc-flipbox mpc-init mpc-flipbox--flip-bottom \"  data-primary-side=\"none\"><div class=\"mpc-flipbox__content\" data-front-align=\"middle-center\" data-back-align=\"middle-center\"><div class=\"mpc-flipbox__front\"><div class=\"mpc-flipbox__wrapper\"><div class=\"mpc-flipbox-side\"><div class=\"mpc-flipbox-side__content\"><div data-id=\"mpc_icon-846aafa7561e45c\" class=\"mpc-icon mpc-init mpc-transition mpc-effect-none mpc-icon--image tastoalcentro\"><div class=\"mpc-icon-wrap\"><i class=\"mpc-icon-part mpc-regular mpc-transition \"><img loading=\"lazy\" decoding=\"async\" width=\"100\" height=\"100\" src=\"https:\/\/differenceinaddition.org\/wp-content\/uploads\/2020\/06\/REPUTAZIONE.gif\" class=\"attachment-full\" alt=\"REPUTATION\" title=\"REPUTATION\" \/><\/i><\/div><\/div>[vc_custom_heading text=&#8221;REPUTATION&#8221; font_container=&#8221;tag:p|font_size:25|text_align:center|color:%23ca4f24|line_height:1.2&#8243; google_fonts=&#8221;font_family:Righteous%3Aregular|font_style:400%20regular%3A400%3Anormal&#8221;]<\/div><\/div><\/div><\/div><div class=\"mpc-flipbox__back mpc-container\"><div class=\"mpc-flipbox__wrapper\"><div class=\"mpc-flipbox-side\"><div class=\"mpc-flipbox-side__content\">[vc_column_text]<\/p>\n<p><span style=\"color: #ffffff;\"><strong>&#8211; Branding <\/strong>and marketing for companies that put good practices into action through the DNA project <\/span><\/p>\n<p><span style=\"color: #ffffff;\"><strong> &#8211; Awareness<\/strong> to increase the visibility of the companies participating in the project through the development of partnerships and links with academic and research institutions, promotion of the diversity network made up of project members and participation in events organized by the project <\/span> <span style=\"color: #ffffff;\"><strong>&#8211; Authority<\/strong> to increase awareness of diversity issues through new storytelling models, testimonials, influencers capable of making the communication intervention effective<\/span><\/p>\n<p>[\/vc_column_text]<\/div><\/div><\/div><\/div><\/div><\/div>[\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; enable_first_overlay=&#8221;true&#8221; first_overlay_opacity=&#8221;100&#8243; first_background_type=&#8221;image&#8221; first_background_image=&#8221;195&#8243; first_background_position=&#8221;bottom-left&#8221; first_background_image_size=&#8221;570&#215;521&#8243;][vc_column][vc_custom_heading text=&#8221;You can count on DNA to:&#8221; font_container=&#8221;tag:h2|font_size:40|text_align:center|color:%23ca4f24|line_height:1.2&#8243; use_theme_fonts=&#8221;yes&#8221;][vc_separator color=&#8221;custom&#8221; border_width=&#8221;3&#8243; el_width=&#8221;10&#8243; accent_color=&#8221;#DB8F1B&#8221;][vc_row_inner gap=&#8221;35&#8243;][vc_column_inner width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;800&#8243; img_size=&#8221;80&#215;80&#8243; alignment=&#8221;center&#8221;]<div id=\"mpc_textblock-156aafa7561e4d0\" class=\"mpc-textblock mpc-init mpc-typography--preset_1 \"><p class=\"p1\"><strong>Strengthen cultural values within the organization<\/strong><\/p>\n<\/div>[\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;802&#8243; img_size=&#8221;80&#215;80&#8243; alignment=&#8221;center&#8221;]<div id=\"mpc_textblock-236aafa7561e530\" class=\"mpc-textblock mpc-init mpc-typography--preset_1 \"><p class=\"p1\"><strong>Promote the image of the company<\/strong><\/p>\n<\/div>[\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;806&#8243; img_size=&#8221;80&#215;80&#8243; alignment=&#8221;center&#8221;]<div id=\"mpc_textblock-176aafa7561e56e\" class=\"mpc-textblock mpc-init mpc-typography--preset_1 \"><p class=\"p1\"><strong>Attract qualified personnel<\/strong><\/p>\n<\/div>[\/vc_column_inner][\/vc_row_inner][vc_row_inner gap=&#8221;35&#8243;][vc_column_inner width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;804&#8243; img_size=&#8221;80&#215;80&#8243; alignment=&#8221;center&#8221;]<div id=\"mpc_textblock-606aafa7561e59e\" class=\"mpc-textblock mpc-init mpc-typography--preset_1 \"><p class=\"p1\"><strong>Improve the motivation and efficiency of the workforce<\/strong><\/p>\n<\/div>[\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;798&#8243; img_size=&#8221;80&#215;80&#8243; alignment=&#8221;center&#8221;]<div id=\"mpc_textblock-836aafa7561e5cb\" class=\"mpc-textblock mpc-init mpc-typography--preset_1 \"><p class=\"p1\"><strong>Stimulate capacity for innovation and creativity<\/strong><\/p>\n<\/div>[\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row 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